Brief

Observation
Objectives
Issues
Strategies

Business

Human

Technological

Planning

Schedule
Organize

- financial ressources (budget)
- time to market

…

- human resources (internal, external, interdiscipline)
- project review

…

- technical resources (material, software)

…

Analysis

Observe
Listen
Research

- the company
- the markets
- the competitors

…

- the users
- the environments
- the sociocultural trends

…

- the existing
- technological watching

…

Synthesis

Understand
Translate

- why ?
- what ?
- who ?
- where ?
- when ?
- how ?
- how much ?

…

- why ?
- what ?
- who ?
- where ?
- when ?
- how ?
- how much ?

…

- why ?
- what ?
- who ?
- where ?
- when ?
- how ?
- how much ?

…

Brainstorming

Explore
Ask

- business models

…

- creativity meetings (multidisciplines + users)

…

- technology transfers

…

Lifestyle scenario

Frame

- intentions
- clients profile
- brand benefits

…

- story board
- users benefits
- feel

…

- term

…

Ideation

Imagine
Create
View

- economic concepts

…

- uses
- function / form

…

- kinematic

…

Assessment

Assess
Select

- exchange value
- cost

…

- use value
- esteem value

…

- feasibility
- sustainability
- ecology

…

Final concept

Develop

- economic scenario

…

- ergonomy
- design identity

…

- package
- plans

…

Prototype

Refine
Test

- range declination

…

- tests

…

- volume
- technical

…

Engineering

Perform

- subcontracting

…

- colours

…

- process
- materials
- lifecycle

…

Pricing

Assess

- investment
- break-even point
- commercial scope

…

- psychological retail price

…

- cost price

…

Corporate
Identity

Identify

- offer
- range
- point of sale advertising

…

- logos
- pictos
- graphics utilities

…

- supports of identification

…

Photos

View

- points of sale
- on shelf
- in real shop or virtual shop

…

- human scale
- in use

…

- technology
- exploded view

…

Documentation

Explain

- product sheet
- price list
- guarantee, after-sale services

…

- instructions for use

…

- instructions for assembly

…

Merchandising

Launch
on the market

- advertising space

…

- speech

…

- media

…