The vocation is to be company's vector of below the line communication, through innovation's processes in areas of product design, graphic design, packaging and environmental design.
The finality is to put forward identity's values of the brand-company.
"The perceptioning is a technique to develop the brand. It is based on the assumption that the brand is the result of consumer perception. The perceptioning goes from the definition of brand perception and is therefore a guide to develop consistency with all its expressions - functional qualities, design, brand identity and communication - to reinforce this perception."
Source : Brand Design Deboeck