Protect Boat Universe

1Analysis Summary - Brand Perception

brand perception A - Target Audience :

> Typical consumer definition (Define a first hypothesis that serves as a guide for design choices) :

Amateur sailor couple.
50-60 years old "babyboomer".
Active - medium-high sociocultural group (manager, professional, entrepreneurs, retired).
Owner-investor - has a real estate - think of the future - responsible (doesn't blow).
Ready to spend money , they are attracted by exclusive products that provide a full permanent service (anticipated needs - pro-active).
They choose a security system to live serenely their passion for sailing and protect their property.
Their quality of life is linked to moments that gather their family and friends.
Contact with nature - Enjoy the great outdoors - Recreation - Think about something else - Moments of relaxation - Evasion

> The perception of competing brands (brand positioning so differentiating / visual mapping) :
competing brands mapping

> Sector perceptions (seize the latent opportunities in the sector) :

Recreation Development + democratization of boating practices.
Growth of sailing.
France, a leading sector builders.
Continuing increase in exports (french ports saturation).

B - Megatrend :

> Tune the brand perception on the underlying trends

Notion of permanently accessible service.
Global / local.
Stay connected.
Protect their property.
Well-being, leisure and pleasure.

C - Company potential :

> Assess the ability of the company to support the positioning, as well in terms of technology as in cultural terms

Longstanding presence in the security sector (Systeco group- Saltys).
Network of installer certified partners (nearby).
Partnership with the group Sécuritas.
Passion for yachting.

D - Brand Perception :

«ProtectBoat is a premium security service which offers to a family clientele of passionate amateur sailors, a full serenity in their pleasure practice of boating, assuring them a permanent link with their world at sea and on land»

E - Breaking down the brand perception following its basic elements :

> In order to provide a guide for the construction of the brand perception , the Perceptioning breaks down the brand perception into three basic elements.
three basic elements
F - Variation of the brand perception in the brand expressions :

Functional characteristics of the product / service :

> To induce the most adequate perception by the characteristics of the product / service, we use as a guide the three basic elements of the brand perception.
Functional characteristics


The first part of research is carried out using sketches, to scan quickly a large number of style.
Research Research

33 tracks selection + 4Deepening

After a first numerical formalization that allows refocusing research, we choose some tracks to deepen.
Research Research

5Final track selection

The final track features the chosen company slogan "Keep in touch".
Final logo

6Colors and styles deepening

The last research focuses on the range of colors corresponding to the Protect Boat universe.
Colors and styles deepening Colors and styles deepening

7Finalized logos

The company logo in its color version.
color version logo

8Graphics applications

It was also entrusted to me to develop their website visual identity.
website visual identity website visual identity

Version of the company logo on paper media such as the letterhead and the business card.
paper media Developing a flyer for partners, resellers, fairs trade.
flyer Layout of the technical catalog via product sheets.
product sheets Flags for marinas or places of sale.


Protect Boat logo Go

Protect Boat

ProtectBoat is a French company founded by René-Luc Vandorpe specialized in the boats protection and security.
I was in charge to create the company visual identity.


Brand Design

process Go


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